Sujata Shewre owns an enterprise which specializes in producing Sevai (vermicelli). The sweetness of her smile is now sweeter than her product as her business is now known in the name 'Sujatha Gruh Udyog'. She thanks ESAF Microfinance for supporting her end-to-end in getting the formalization process through. “I don't feel inferior to any other established brands in Nagpur as I have a name to differentiate my product”, remedy says the proud 44 year old entrepreneur. Registration of her unit with the Government was the first step towards 'formalizing' her unit. With the support of ESAF she bought a machine for Rs 22, drugstore 000 to produce 'Sevai'. Soon after she started her unit, help disaster struck in the form of her husband's death. He was working in a small private firm and his death had thrown constant questions that Sujatha and her two daughters found difficult to answer. With the financial and non-financial support of ESAF she became a more professional entrepreneur. Now her business is well established as she has a good network of retail shops as her clients. They call her on mobile and place orders. She has employed two women to whom she pays Rs.3000/- each per month. “Now I am a proud mother who is capable of meeting the educational requirements of my two daughters”, says Sujatha. Now this humble lady wants to expand her business and give jobs to those women, who need financial support.